What It Is
GTA (Global Travel Acquisitions) was one of the world's major B2B travel distributors, directly contracting hotels, transfers, and tours across global markets. It operated retail booking brands including TravelBound in North America and TravelCube in Europe, Latin America, and Australasia, processing tens of thousands of bookings daily.
Absorption into Hotelbeds
GTA was acquired by Hotelbeds Group and, following the subsequent consolidation of Hotelbeds, GTA, and Tourico Holidays, the GTA brand was phased out and all operations merged under the Hotelbeds name within HBX Group. Properties previously contracted through GTA are now distributed via the Hotelbeds platform.
Connecting via Hotelbeds
Since GTA's brand no longer operates independently, hoteliers seeking distribution through this channel should connect via Hotelbeds (hbxgroup.com). Integration is supported through more than 200 channel manager partnerships, enabling real-time inventory and rate distribution to Hotelbeds' global network of B2B travel buyers.