What It Is

Grupo Opentours is a wholesale travel agency headquartered in Torremolinos, Málaga, Spain, with a long history in the travel distribution sector. Founded in 1966, the company operates as a B2B platform, providing retail travel agencies with access to hotel accommodation, shuttle services, theme parks, and group travel products across a range of destinations.

Who It Serves

Grupo Opentours primarily serves retail travel agencies in Spain and other markets, providing them with access to wholesale-priced accommodation and travel packages. Their product portfolio covers coastal destinations, rural tourism, senior trips, city breaks, and group travel, with a particular emphasis on Spanish and Mediterranean markets. The company's long-standing relationships within the industry make it a well-established intermediary in the Iberian travel distribution landscape.

Connecting Your Property

Hotels and accommodation providers looking to reach the Spanish retail travel agency market can distribute through Grupo Opentours by establishing a wholesale supply agreement. As a B2B-only platform, all bookings are made by agents on behalf of their clients rather than by travellers directly, which suits properties seeking predictable volume bookings from the agency channel.