Greenview

What It Does

Greenview provides ESG advisory services and software tools built exclusively for the hospitality industry. Unlike generalist sustainability platforms, every product and framework Greenview offers has been designed around the operational realities of hotel management — from utility tracking to supply chain transparency.

Greenview Data System (GVDS)

The Greenview Data System is the platform's core software offering: a structured way to collect, manage, and report sustainability performance data aligned with GSTC (Global Sustainable Tourism Council) criteria. It is used by individual properties as well as large brands managing multi-property sustainability programs.

Benchmarking and Certification

Greenview is closely associated with the Hotel Sustainability Benchmarking Index and supports properties pursuing recognized certifications. Their data allows operators to compare performance against relevant peer sets — by region, hotel category, and brand tier — which is more meaningful than benchmarking against general commercial real estate.

Consulting Services

Beyond software, Greenview offers strategy development, materiality assessments, and stakeholder reporting services. For smaller hotel groups without in-house sustainability staff, this hybrid model (software plus advisory) can be more practical than a pure SaaS subscription.

Hospitality Focus

Greenview's entire team and client base is hospitality, which means the frameworks, default metrics, and benchmarks reflect hotel-specific KPIs — energy per occupied room, water per guest night, food waste ratios — rather than generic office or retail metrics.