What It Is
Golden Chain Australia is the country's largest independent accommodation group, representing nearly 200 independently owned and operated properties across Australia, with additional locations in New Zealand and the broader Asia-Pacific region. Member properties are primarily motels, motor inns, and regional hotels.
Who It Serves and How to Connect
Golden Chain serves domestic Australian leisure and regional travelers as well as international visitors seeking quality, consistent accommodation outside major metropolitan areas. Independent property owners join the Golden Chain network to benefit from shared branding, marketing, and distribution reach. Bookings are made through the official Golden Chain website, major OTAs such as Booking.com and Expedia, and directly with individual properties.
Specialty and Region
Golden Chain is specifically an Australian brand with the broadest regional motel network in the country, covering towns and cities that major hotel chains often do not serve. Member properties operate independently but meet Golden Chain's quality standards. A Golden Chain membership program offers guests a 10% discount on direct bookings, encouraging loyalty and repeat visits across the network.