What It Is
GIMH S.A. — Gestión Integral de Marketing Hotelero — is a Spanish hospitality technology and online marketing company headquartered in Zaragoza, Spain. Active since 2010, it provides hotels with an integrated suite of distribution and marketing tools including a website and booking engine, channel manager, call center support, and SEO/SEM services, all aimed at increasing direct bookings and reducing OTA dependence.
Who It Serves and How to Connect
GIMH serves independent hotels and hotel chains, primarily in Spain and internationally, with more than 700 hotels and hotel groups reported in their client base. Properties connect by subscribing to GIMH's platform, which then handles OTA and direct channel distribution alongside digital marketing. Pricing is customized based on property size, required integrations, and location rather than offered at a public fixed rate.
Notable Specialty
GIMH's value proposition centers on integrated hotel marketing management — combining distribution technology with active digital marketing (SEO, SEM, social media) in a single vendor relationship. This full-stack approach is designed for hotels that want a single partner to manage both their channel distribution and their online marketing presence, rather than separate vendors for each function. Its Spain/Europe focus makes it particularly relevant for independent Spanish hotels.