What It Is
Fliggy is Alibaba Group's online travel platform, operating as a marketplace rather than a traditional OTA. Hotels open their own storefronts on Fliggy, retaining the guest relationship while the platform provides traffic, tools, and Alibaba ecosystem integration.
Who It Serves and How to Connect
Fliggy serves hotels and accommodation providers targeting Chinese travelers, both domestic and outbound. Properties connect through the Fliggy partner portal or via channel managers that integrate with the platform. Integration with Alibaba's broader ecosystem — including Alipay for payments, Taobao, and Tmall — gives properties access to hundreds of millions of active users. Fliggy lists over 1.5 million hotels globally.
Specialty and Region
Fliggy is one of China's leading travel platforms and is essential for any property seeking visibility among Chinese guests. The platform runs high-traffic promotional events tied to Alibaba sales campaigns such as Singles' Day. It has expanded AI-powered booking tools and partners with international OTAs to broaden inventory for Chinese outbound travelers.