Etstur

What It Is

Etstur is one of Turkey's largest and most established online travel agencies and tour operators, operating under the Etsgroup holding company (Ets Ersoy Turistik Servisleri A.S.). Founded in 1996, Etstur offers a comprehensive range of travel products including flights, transportation, hotel accommodation (from holiday villages and city hotels to apart hotels and bungalows), and packaged holidays.

Who It Serves and How to Connect

Etstur serves both domestic Turkish travelers and international tourists, catering to every market segment from budget to luxury. For accommodation providers, connecting with Etstur provides access to one of Turkey's most active OTA consumer bases. Hotels and resorts can distribute inventory through Etstur's platform via direct agreements or API connectivity, gaining exposure to Turkish domestic demand — a significant source of guests for properties throughout Turkey and in neighboring regions.

Notable Specialty

Etstur holds a historically significant position in Turkish travel as one of the first companies to establish an integrated chain of agency, transportation, guidance, and accommodation services. The broader Etsgroup umbrella includes complementary brands such as Odamax (global online booking platform), Ucuzabilet.com (discount flights), Otelpuan.com (hotel reviews), and Jetset (luxury boutique travel), creating a vertically integrated ecosystem that extends the distribution reach of partner properties across multiple Turkish consumer touchpoints.