Emerging Travel Group

What It Is

Emerging Travel Group (ETG) is a travel technology company operating three complementary brands: RateHawk (for travel professionals), ZenHotels (for individual travelers), and Roundtrip (for corporate clients). The group provides access to 2.9 million+ accommodations and operates across 220 countries and 190+ source markets, processing 40,000 bookings per day.

Who It Serves and How to Connect

ETG serves a broad spectrum of demand: individual leisure travelers via ZenHotels, over 100,000 travel agencies and professionals via RateHawk, and corporate customers via Roundtrip. For hoteliers, connecting to ETG provides simultaneous exposure across all three platforms with a single integration. Hotels can join through ETG's Extranet platform, which supports over 220,000 direct contracts. The platform has expanded integrations with SynXis Central Reservations, enabling properties already using SynXis to connect with minimal onboarding friction and begin receiving bookings quickly.

Specialty and Region

Emerging Travel Group is particularly strong in markets across Europe, the Middle East, and Asia, with a growing global footprint. Its multi-brand, multi-segment approach — combining B2B travel trade, B2C leisure, and corporate travel — makes it a versatile distribution partner for hotels of all sizes seeking incremental demand from professional travel buyers and direct consumers worldwide.