What It Is
Dida Travel Technology (DidaTravel) is a tech-driven global bedbank and B2B accommodation distribution platform headquartered in Shenzhen, China. It aggregates hotel inventory from direct contracts and third-party suppliers, making it available to trade buyers through API connectivity. Dida serves as a major bridge between global hotel supply and China's outbound travel demand, while also distributing internationally.
Who It Serves and How to Connect
Dida's B2B marketplace serves OTAs, travel management companies (TMCs), MICE operators, and travel agents seeking wholesale hotel content. Hotels and wholesalers connect via API to make inventory available to Dida's network of over 23,000 buyers across more than 200 countries. Dida accesses inventory from 130+ local destination management companies (DMCs), 35+ international wholesalers, and direct contracts, providing access to over 700,000 hotel products through 600+ global suppliers.
Notable Specialty
Dida has a strategic position as one of China's largest outbound hotel distributors, making it a key channel for hotel operators seeking access to Chinese travelers. In 2026, Dida Holdings signed a seven-year preferred strategic partnership with HBX Group, reinforcing its standing as a major player in global B2B hotel distribution. Its AI-first technology platform and broad Asia-Pacific buyer network distinguish it from Western-centric bedbankss.