What It Is
Choice CRS is the Central Reservation System operated by Choice Hotels International, one of the world's largest hotel franchise companies. The CRS serves as the technological backbone for managing inventory, rates, and reservations across Choice Hotels' broad portfolio of brands — which spans economy, midscale, extended stay, and upscale segments.
Who It Serves and How Properties Connect
The system primarily serves franchised properties operating under Choice Hotels brands such as Comfort Inn, Quality Inn, Clarion, Cambria Hotels, and following the acquisition of Radisson Americas, brands including Radisson Blu and Country Inn & Suites. Franchisee properties connect through the Choice Hotels franchise agreement, gaining access to centralized booking management, the Choice Privileges loyalty program, and distribution across the choicehotels.com website and affiliated channels. The CRS ensures real-time synchronization of availability and rates.
Specialty and Region
Choice CRS is primarily a North American-focused system, though Choice Hotels' footprint extends internationally. The integration of Radisson Americas brands expanded the system to over 7,400 hotels across 22 brands in 45 countries. For property managers already in the Choice Hotels franchise ecosystem, the CRS is the primary tool for centralized distribution and reservation management.