BookingButton Sapphire

What It Is

BookingButton Sapphire is a premium tier within SiteMinder's BookingButton family of direct booking engine products. It provides hotels with a commission-free channel for capturing reservations directly through their own website and digital touchpoints, with real-time synchronisation of rates and availability managed through SiteMinder's platform. The Sapphire designation places it above the Plus tier in the product hierarchy.

Who It Serves and How to Connect

BookingButton Sapphire is intended for hotels and accommodation operators with more sophisticated direct booking requirements — typically larger independent properties or hotel groups seeking advanced functionality from their direct channel. Connectivity is established through a SiteMinder account, where operators select the appropriate BookingButton tier as part of their platform subscription. The channel is recognised in Channex's distribution channel directory under the code BBS.

Notable Speciality

As the higher-end offering in the BookingButton range, Sapphire is suited to properties where direct booking volume and conversion optimisation are strategic priorities. All BookingButton tiers share the core benefit of commission-free direct reservations, distinguishing the suite from OTA distribution. Operators seeking precise feature comparisons between Sapphire and other BookingButton tiers should consult SiteMinder's current product documentation, as tier-specific capabilities may evolve with product updates.