BookingButton

What It Is

BookingButton (TheBookingButton) is a direct booking engine developed by SiteMinder, the Australian hotel technology company. Launched in 2008, it enables hotels to embed a branded reservation widget on their own website, Facebook page, and mobile channels, allowing guests to book directly without commission. The engine synchronises in real time with the hotel's rates and availability data held in SiteMinder's channel manager.

Who It Serves and How to Connect

BookingButton is designed for independent hotels, boutique properties, and small hotel groups of all sizes that want to reduce reliance on OTAs and lower distribution costs. Properties connect through a SiteMinder account — the booking engine is available as part of SiteMinder's broader distribution platform. Setup involves embedding a widget or link into the hotel's existing website or CMS, typically requiring minimal technical effort.

Notable Speciality

Because all bookings made via BookingButton are commission-free, the engine directly improves net revenue per reservation compared with OTA-sourced bookings. The platform has been adopted across more than 60 countries and is recognised for increasing direct booking conversion rates. It is particularly well regarded by independent and boutique hotels seeking a cost-effective route to building a direct booking channel alongside their OTA presence.