Bookassist

What It Is

Bookassist, known as 'The Direct Booking Expert', is a hotel technology and digital strategy provider founded in Ireland and operating globally. The company offers an AI-powered booking platform designed to maximise direct booking revenue, reducing hotels' reliance on third-party OTAs and improving profit per booking.

Who It Serves and How to Connect

Bookassist primarily serves independent hotels, boutique properties, and hotel groups seeking to grow their direct online revenue. Hotels integrate the Bookassist Booking Platform directly into their branded website via an embeddable booking engine. Each client is assigned a dedicated Client Success Manager who works on achieving their strategic revenue goals. Bookassist also provides channel management connectivity for OTA distribution alongside its direct booking tools.

Specialty

Bookassist's differentiator is its combination of technology and full-service digital strategy — the company manages SEO, paid media, metasearch, and rate optimisation alongside its booking engine. Its AI-powered Rate Recommender has demonstrated measurable improvements in click-through rates, and the platform consistently achieves high conversion rates for engaged clients.