What It Is
Bidroom is a membership-based online travel agency founded in 2014 in The Hague, Netherlands. It operates as a zero-commission hotel distribution platform, funded by traveler membership fees rather than hotel commissions. Travelers pay an annual membership fee for access to discounted hotel rates of up to 25%, while hotels on the platform are not charged the standard OTA commission fees.
Who It Serves
Bidroom serves two audiences: cost-conscious travelers willing to pay a membership subscription in exchange for lower hotel rates, and hotels looking to reduce their distribution costs. It is positioned as an alternative to commission-heavy OTAs, giving hotels more control over pricing and avoiding rate parity restrictions. The platform is a closed marketplace, meaning rates are only visible to members, which sidesteps rate parity concerns.
Connecting to the Channel
Hotels can connect to Bidroom directly through the platform's onboarding process. Because Bidroom charges hotels only when the platform generates revenue equivalent to a minimum threshold (not a flat commission per booking), the financial model is different from traditional OTAs. Properties retain pricing flexibility within the platform's closed environment. Bidroom is particularly attractive to independent hotels and boutique properties in Europe seeking to shift volume from high-commission channels to lower-cost alternatives.