What It Is
Best Western CRSConnect is a two-way connectivity interface provided by Best Western International that links member hotels' property management systems (PMS) to the Best Western Central Reservation System (CRS). The integration enables real-time synchronization of rates, availability, and restrictions between on-property systems and Best Western's global distribution network, without requiring manual extranet updates.
Who It Serves and How to Connect
CRSConnect is designed specifically for Best Western member hotels seeking seamless, automated distribution through the Best Western CRS — which feeds availability into global distribution systems (GDS), the bestwestern.com direct channel, and connected OTAs. Member properties connect through certified PMS integrations; compatible systems include platforms such as Guestline, which has delivered documented two-way interface deployments for Best Western GB members. Once live, room managers can control rates and restrictions directly from the PMS interface.
Notable Specialty
The key benefit of CRSConnect for Best Western members is eliminating the need to manage availability across multiple extranets separately. Updates made in the PMS flow automatically to the Best Western CRS and onward to all connected distribution channels. Member hotels that have implemented the interface have reported measurable improvements in occupancy and revenue, attributable to more consistent and timely rate and availability management across channels.