What It Is
Barceló Viajes is the travel division of the Barceló Group, one of Spain's largest hospitality and travel conglomerates. It operates across six business lines: wholesale, retail, online, airline partnerships, corporate travel, and gift boxes. The retail arm runs under the B the travel brand banner, comprising over 650 travel agency offices in Spain and Portugal. The online division traces its roots to 1996, making it one of the first online travel agencies in Spain.
Who It Serves and How to Connect
Barceló Viajes serves a broad leisure and business travel audience, with particular strength in Spain, Portugal, and Latin America. Hotels and accommodation providers gain access to the group's distribution through contracted wholesale relationships, direct agreements with its outbound tour operators (including brands covering Caribbean, Mediterranean, and snow tourism), or through corporate travel programme connections. The group serves more than 1.5 million passengers per year across its channels.
Notable Speciality
The group's integrated structure — spanning retail agencies, wholesale tour operation, online booking, and corporate travel — gives partner hotels multi-channel exposure within a single commercial relationship. The Barceló brand carries strong recognition in Spanish-speaking markets. Properties targeting Spanish-speaking leisure travellers, particularly for beach, resort, and package holiday products, will find Barceló Viajes a strategically relevant distribution partner.