What It Is
B2B Global is a business-to-business travel distribution channel operating as a wholesale booking platform. It sits within the B2B segment of hotel distribution, providing travel agents and agency networks with access to accommodation inventory at negotiated net rates, which agents then mark up and sell to end travellers.
Who It Serves
B2B Global primarily serves travel agencies, sub-agents, tour operators, and corporate travel buyers seeking hotel inventory with competitive wholesale pricing. On the supply side, hotels and accommodation providers benefit from incremental bookings through the agency network without direct-to-consumer marketing.
Connecting Your Property
Hotels typically connect to B2B Global through direct contracts or via bed bank and channel manager integrations. Once connected, properties distribute their rates and availability to the platform's network of travel trade buyers. This channel is particularly useful for properties targeting international markets or group segments that rely on agency-led bookings.