
Avvio is a hospitality technology provider founded in Limerick, Ireland, specialising in direct booking solutions for hotels and serviced apartments. Its flagship platform, Allora, uses artificial intelligence to personalise the booking experience and optimise conversion in real time. The company was acquired by Houston-based Sceptre Hospitality Resources (SHR) in 2022, though both brands continue to operate.
Avvio serves independent hotels, boutique properties, and hotel groups globally, with a strong base in Ireland and the UK. Properties integrate the Allora booking engine into their own website to drive commission-free direct reservations. The platform connects with existing property management systems and channel managers, enabling rate and availability synchronisation without relying on OTA channels.
Avvio's core value proposition is reducing OTA dependency by converting more website visitors into direct bookers. The platform powers transactions across more than 500 partner properties worldwide and is particularly recognised for combining a high-performance booking engine with data-driven digital marketing services tailored to the hospitality sector.