What It Is
Asian Overland Services Tours & Travel Sdn Bhd (AOS) is a Malaysia-based tour operator and B2B travel distributor established in 1976. Headquartered in Kuala Lumpur, the company has grown into a regional travel services provider with branch offices in Langkawi, Penang, Kota Kinabalu, and Sarawak. AOS serves the leisure and incentive tourism sectors and operates its own fleet of vehicles alongside a team of over 70 travel professionals.
Who It Serves and How Properties Connect
AOS primarily serves travel agents, tour operators, and corporate clients seeking accommodation, transfers, tours, and packaged itineraries across Malaysia and broader Southeast Asia. Hotels and accommodation providers connect with AOS through direct contracting, gaining access to its B2B distribution network. The company's proprietary online booking platform—AOS Connect—provides travel trade clients with live access to hotel inventory, transfer bookings, and tour products, including a white-label solution for agencies that want to present AOS content under their own branding.
Notable Specialty
Asian Overland Services has particular strength in Malaysian inbound tourism and incentive travel, combining deep destination knowledge with regional infrastructure. Its white-label B2B platform allows travel agency partners to distribute AOS hotel and tour content seamlessly, and its extensive local fleet and operations give it logistical advantages for ground-handling services that pure OTA channels cannot replicate.